Bill Belichick Fallout: NFL, NIL, Bears, Kitchens, Lombardi, Falcons, Patriots

Bill Belichick had a chance to gauge his market last year and certainly did not like the result. Although he had believed he was a true contender for the Falcons job hours before the team’s Raheem Morris hire, some of the animosity he created while in New England may well have shown up during the 2024 coaching carousel’s spin.

Several of the teams who held a coaching vacancy “quickly” dismissed the notion of interviewing Belichick, The Athletic’s Jeff Howe reports (subscription required). While the Falcons interviewed Belichick twice — with plenty of fallout coming from that saga — the Chargers, Commanders, Raiders, Panthers, Seahawks and Titans also needed a coach. None interviewed Belichick, leading him to what amounted to a months-long media tour. That is now complete, as Belichick accepted North Carolina’s offer to lead its program.

This obviously proved shocking, in the grand scheme, as it will all but certainly end Belichick’s run as an NFL head coach and keep him 14 wins short of Don Shula‘s all-time record. However, the NFL’s second-winningest coach is now believed to be “disgusted” by what the league has become, according to ESPN.com’s Seth Wickersham, who adds Belichick and his confidants — Josh McDaniels, Matt Patricia and ex-Patriots staffer and Browns GM Michael Lombardi among them — began to look to the college level as a possible destination months ago.

Set to turn 73 in April, Belichick did not exactly have the luxury of waiting another year and hoping for more attractive jobs to open up come 2026. And one team with a vacancy already ruled out Belichick, per Howe. This would seemingly mean in addition to the Jets, with that fit — due to mutual feelings — never pointing toward a pursuit. The Bears and Saints need a coach. Belichick and his confidants had viewed the Bears as the most attractive opening thus far, but Wickersham adds Chicago was unlikely to consider the eight-time Super Bowl winner. Belichick’s circle of trust expects the Bears to target an offensive coach, a route that has become quite popular over the past several years.

Indeed, Fox Sports’ Jordan Schultz adds Belichick believed he would have many options to coach again in the NFL. Teams, however, were not eager to allow him to bring in his various preferred staffers. The Patriots’ post-Tom Brady decline played a significant role in teams’ view of Belichick and willingness to use what is being viewed as an old-school model, and even the interest of having him only operate as a coach — as opposed to a coach/de facto GM — was weak enough that this college jump took place. Belichick NFL interest existed, per Schultz, but it fell short of assuring him a job would await.

The subject of personnel power came up frequently this year regarding Belichick. Although Arthur Blank said Belichick did not ask for full personnel control during his interviews last year, the issue helped impede him. As Belichick undoubtedly would have threatened the power Falcons president Rich McKay and GM Terry Fontenot have, it is believed Blank was steered away from his initial goal of hiring the 24-year Patriots HC. Other owners were also skeptical, per Wickersham, of Belichick not throwing his weight around. Additionally, Wickersham indicates Fontenot discussing the Falcons’ draft strategies, from a position of knowledge, annoyed Belichick.

The Patriots had attempted to curb some of Belichick’s power around the 2021 draft, Howe adds, but that effort effectively fell apart in 2022. Belichick had lieutenants like Scott Pioli and Nick Caserio during his historically successful New England run, but both had left — Pioli in 2009, leading to more Belichick power, and Caserio in 2021. The latter left in 2021, coinciding with the above-referenced Patriots effort to work more collaboratively. Robert Kraft is believed to have played a lead role in Belichick’s market cooling this offseason, and the owner later admitted he fired his longtime coach — rather than the party line of a mutual parting being reality.

At North Carolina, Belichick will have the kind of control he held in New England. While some big coaching names on the football and basketball sides have left their respective sports due to the chaos the transfer portal and NIL landscape have caused, Wickersham adds Belichick views the current college setup as “more transactional and less relational,” pointing to a coach carrying decades of experience in the pros being well equipped to step down and navigate the destabilized college level. Belichick said Thursday (via NFL.com’s Mike Garafolo) coaches have reached out to him about NFL-inspired rule changes.

Belichick said he had always hoped to coach in college. This will still be one of the more interesting transitions in coaching history, as he had coached in the NFL only and had done so for 49 consecutive seasons. Belichick’s father, Steve, coached at Navy for more than 30 years and was a North Carolina assistant in the mid-1950s. Signing a five-year contract, Bill Belichick said is not planning to use the Tar Heels as a springboard back to the NFL. That would be more likely to take place with a younger coach, but with Bruce Arians (at 66) being the oldest NFL HC ever hired, Belichick had seen his chances dwindle at the sport’s top level.

Lombardi, who worked with Belichick in Cleveland and New England, is joining his longtime colleague as North Carolina’s GM. Schools are adding these positions with more frequency as the sport’s compensation model has radically changed. (Andrew Luck is now Stanford’s GM.) Lombardi spent a year as Browns GM, working alongside Joe Banner back with the Browns in 2013, and joined the Patriots in 2014. He has not held a position since, becoming a regular media presence.

Freddie Kitchens, who is most famous for his Browns one-and-done as head coach in 2019, had served as North Carolina’s interim coach post-Mack Brown. Belichick announced he is retaining the former NFL staffer. It would not surprise to see McDaniels, Patricia and Joe Judge join their former boss as well, though it is not known which former Patriots staffers are coming. Steve and Brian Belichick also will undoubtedly be in play to rejoin their father; Steve is the Washington Huskies’ DC, while Brian stayed on under Jerod Mayo with the Pats.

Belichick will be celebrated as one of the greatest coaches in NFL history. His late New England decline notwithstanding, his six Super Bowl wins as a head coach lead the field by two. In the salary cap era, Belichick’s six titles are three more than anyone else. He will be eligible for the Hall of Fame in 2026, per the Denver Gazette’s Chris Tomasson. That will result in some other decorated coaches who have been waiting to be pushed down the list.