DECEMBER 22: Mike Florio of Pro Football Talk reports negotiations between the Jets and Broncos on a Jeudy trade never actually reached the point where a deal was imminent. Talks stopped once the previously-known offer including Lazard and a draft pick was made (one which, Florio adds, Denver was not interested in), with Jeudy ultimately being dealt to the Browns. Johnson’s involvement in trade talks ending is unclear based on this update, but an increased offer from Douglas would have been required for Jeudy to have wound up in New York.
DECEMBER 19: Most leaders use information and data from a wide variety of sources to drive their decision-making process. For Jets owner Woody Johnson, that apparently includes his video games and his teenage sons.
It came out after the firing of general manager Joe Douglas that Johnson vetoed the Jets’ acquisition of Broncos wide receiver Jerry Jeudy in exchange for Allen Lazard and a Day 2 pick. A month later, the reason for Johnson’s resistance was revealed (via The Athletic’s Zack Rosenblatt, Dianna Russini and Michael Silver): Jeudy’s rating in EA Sports’ popular Madden video game series.
Jeudy started the 2023 season with an 83 rating in Madden 24 and dropped to an 81 by the offseason, when the trade was being negotiated. (Lazard, meanwhile, began the season at 78 and finished at 76.) This being a method of Jets operation this season would not exactly make working for Johnson especially appealing for HC and GM candidates moving forward, but the owner has made his voice known on several occasions this year. And he is not expected to leave for a role in Donald Trump’s second presidential administration in 2025.
In terms of real-life football, Jeudy was clearly the more productive receiver last year with 54 receptions on 87 targets for 758 yards (3.4 receptions and 47.4 yards per game). Lazard reeled in just 23 of his 49 targets for 311 yards (1.6 receptions and 22.2 yards per game). Lazard has been more effective this year, catching 31 of his 49 targets for 430 yards and five touchdowns, but Jeudy has been even better after being traded to the Browns with career-highs of 70 receptions and 1,052 yards.
The Broncos were believed to have been stunned why the trade talks broke down, as the teams were believed to have been deep in negotiations. Douglas is believed to have told Broncos brass of Johnson’s Madden-based reason for bailing on the trade, per Russini, Rosenblatt and Silver. Denver ended up flipping Jeudy for a lesser return — fifth- and sixth-round picks. The Jets ended up signing Mike Williams to a one-year, $10MM deal — months before unloading him at the deadline.
This is not the only time that a video game has influenced Johnson’s personnel desires. He also “pushed back on signing free-agent guard John Simpson due to a lackluster ‘awareness’ rating in Madden,” per The Athletic. Douglas signed Simpson to a two-year, $18MM deal anyway, and the veteran lineman has quietly earned the eighth-highest grade among NFL guards from Pro Football Focus (subscription required) with a $12MM valuation from OverTheCap for his play this year.
Jets executives have pointed to Johnson’s Madden obsession as evidence of disproportionate influence from his sons, Brick and Jack. They began sitting in on team meetings last year and frequently share posts and articles from social media with their father that are weighed against the advice of the Jets’ decision-makers. “I answer to teenagers,” said Douglas before the season, according to The Athletic.
Johnson’s sons have even violated the traditional sanctity of the Jets’ locker room, bringing friends and openly airing their criticism of the team. Brick Johnson even pre-empted Aaron Rodgers after the Jets’ Halloween win, their first after firing Robert Saleh four weeks prior. Rodgers intended to give a customary game ball to Jeff Ulbrich for his first victory as a head coach. Instead, Brick Johnson jumped into give a game ball to Garrett Wilson – complete with a profanity-laden exclamation for social media – and Woody Johnson took Rodgers’ ball to give to Ulbrich himself. One player called it “the most awkward, cringe-worthy, brutal experience.”
Even for a Jets team that has received a torrent of criticism, this would be new territory. Woody Johnson fired Saleh without going to Douglas and effectively stripped power from his GM this year, predictably preceding Douglas’ ouster weeks later. The owner has entrusted ex-GMs Mike Tannenbaum and Rick Spielman to run the team’s HC search, though the owner obviously has the final call. Today’s revelations add a bizarre chapter to what has been one of the more eventful Jets years; this report coming as the team is conducting searches only adds to the strangeness surrounding this organization.