NFL Eyeing Further International Expansion

Friday will mark the NFL’s first game in South America when the Eagles and Packers play in Brazil. The 2024 campaign will also feature regular season contests in London and Munich later on, with the league showing interest in other markets down the road. Ongoing international expansion is set to remain an NFL priority.

Up to eight games per season are permitted in international markets, but the potential for that figure to rise has long been a talking point. Increasing the NFL’s footprint in Europe, South America and potentially Australia is a target, and the league’s first game in Madrid will take place in 2025. Paris and Dublin are other cities being looked into as potential hosts.

“We want the world to know we’re coming, that we’re bringing football,” commissioner Roger Goodell said during an appearance on the Pat McAfee show (video link). “Our clubs have agreed to play up to eight regular-season games. We have expectations that will go well beyond that. We think we’ll be [at] seven next year, we’re already going to Spain next year, we’ll be back in Mexico I hope by next year, so we’re really excited where the future is for us on an international basis.”

Indeed, a return to Azteca Stadium in Mexico City will be feasible once its renovations are complete. London has remained a staple of the NFL’s international series (especially in the case of the Jaguars) dating back to its inception in 2007. With league expansion including a foreign-based team/division not viewed as being imminent, it would come as no surprise if attention continued to be focused on making inroads with international markets and fanbases. Reducing the years between mandated overseas games from eight years to four has come up, and no teams opposed the potential for nine international games taking place in 2025.

League executive Peter O’Reilly said (via Mark Maske of the Washington Post) the NFL is committed to Brazil “for the long haul.” Games being played there could therefore become a regular occurrence in addition to other overseas contests pending unforeseen issues with Friday’s game. Overall, the scale of the league’s international operation should be expected to continue in the years leading up to flag football making its Olympic debut in 2028.

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