Kirk Cousins will be one of the key figures to watch at the start of the 2024 season as the Falcons’ new quarterback. Plenty of the team’s offensive success will of course depend on the play of tight end Kyle Pitts and running back Bijan Robinson, though. 
[RELATED: Falcons Pick Up Pitts’ Fifth-Year Option]
Both former top-10 picks faced massive expectations upon entering the NFL. Pitts had a strong rookie showing, but that was followed up by underwhelming campaigns in 2022 and ’23. The 23-year-old was known far more for his pass-catching abilities than his run blocking coming out of college, and to little surprise new offensive coordinator Zac Robinson is interested in keeping that element of his skillset a key component of his usage.
“He has so much flexibility with what he can do even as an in-line blocker, then he’s split out wide,” Robinson said when speaking about the hybrid role Pitts is taking on this spring (via D. Orlando Ledbetter of the Atlanta Journal-Constitution). “There is just a lot of versatility…. He’s learning basically two different positions. There is some tight end, and there is some receiver. He’s got a lot on his plate, and he’s handling it really well.”
The Florida alum’s usage in the slot increased year over year with the Falcons during Arthur Smith‘s tenure as head coach. Pitts earned a Pro Bowl nod for his output in 2021 (68 catches, 1,026 yards), but injuries limited him to 10 games the following year. In 2023, he rebounded to a degree with 667 yards and a career-high three touchdowns, but the arrival of Cousins under center could unlock further production. It is interesting, though, that traditional tight end usage will still be an element of his deployment in a new scheme.
Atlanta had a 1,000-yard rusher (Tyler Allgeier) in the fold last offseason before selecting Robinson eighth overall. That move marked the third straight year in which the team used its top selection on a skill-position player (having added wideout Drake London in 2022). Robinson’s usage – 12.6 carries per game – was lower than many anticipated during his rookie campaign, but he expects that to change moving forward.
“Yeah, so I’m going to be more of a runner that does everything else,” the Texas product said (video link via the Journal-Constitution). “Like not as much… but it’s like runner first, like I did in college, and then still having that access to go to receivers, having that access to do creative things out of the backfield, more so like how they use Christian [McCaffrey] down there in San Francisco…. So that’s kind of what their plan is here.”
Robinson received 86 targets last season, playing a notable passing role (albeit in an offense which fared poorly at the quarterback spot). His 58 receptions ranked second on the team, and despite adding Darnell Mooney to the receiving corps Robinson should still be expected to produce out of the backfield in 2024. More of a dual-threat usage would certainly add to the likelihood of that happening.
Atlanta ranked 26th in scoring last season, and improvement in that respect would go a long way toward a postseason berth in 2024. The manner in which both Pitts and Robinson are used will be a key element in those efforts as well as an interesting storyline to follow for the team as a new scheme is implemented.
He should just go ahead and upload his playbook
I harp on it often, but Arthur Smith was so so terrible for the Falcons (imo).
Part 1
Identified weaknesses and had players do that. To work on it. In game. For his system.
Best players need to block. And often. Especially Pitts.
2)
Identify who is most likely to make a play for his team.
Use thar player as a decoy. regularly.
Either it was a ego or he thought he was super smart.
I hope that smiths mindset from the players is nuked.