Next year loomed as the point when the Washington Football Team would unveil its new identity. Team president Jason Wright has now confirmed this timeline.
A new team name and logo is on the team’s agenda for 2022, Wright said (via Nicki Jhabvala of the Washington Post). Wright said the team’s burgundy and gold color scheme will remain. So, the WFT identity — which emerged after the franchise ditched its “Redskins” moniker amid sponsor pressure last year — is set to have a two-season shelf life.
In addition to hiring a branding organization that has conducted surveys and focus groups on this topic, the franchise launched a website in February (Washingtonjourney.com) giving fans the opportunity to submit name suggestions. Around 40,000 submissions have arrived, according to Jhabvala.
The franchise will transition to its fifth identity — going from the Boston Braves (1932) to the Boston Redskins (1933-36) to the Washington Redskins (1937-2019) to its WFT moniker (2020-) — in less than a year, with Wright adding the new era will begin in early 2022.
Washington
Leave it as is “WFT”!!!
U.S. Patent and Trademark Office said they can’t trademark WFT. link to cbssports.com
They want something they can make money off of and control.
No I always read it as WTF
Washington Procrastinators would seem to be the most appropriate name.
I’m betting on “Lobbyists”.
I always liked the name from the movie The Replacements.
The Washington Sentinels.
Marvel Comics has the copyright on the Sentinels.
DC Diplomats
Companies rebrand all the time.
But, for “some” reason, it’s only the racist ones that make people mad. The Redskins, Aunt Jemima, etc.
I don’t remember anyone screaming about Bell Atlantic rebranding as Verizon.
For some reason, the memory of Aunt Jemima is important to them, but the memory of Alexander Graham Bell doesn’t move the needle for them.
Was Aunt Jemima racist? I might be too young to realize, but my entire life I just thought she was the woman who came up with the syrup, or made great pancakes back in the day and gave someone an idea, etc. she isn’t a caricature. But maybe there’s something I’m missing. Same with Uncle Ben. Just a regular looking guy on the rice box.
It’s not just sport teams and companies changing names. A geography atlas from the 60s (when I was in elementary school) looks very different from one you would buy today. I’ve given up trying to understand why so many countries and cities couldn’t stay satisfied with their original names and had to invent new ones.
Sometimes it’s political-a new leader comes to power, and wants to leave a mark to show his/her impact. Sometimes, it’s because the former was either created by colonial powers or associated with colonialism. Sometimes, the country just splits into new ones.
Myanmar, for instance, was known to the British as Burma, which is where that name came from. The junta actually changed the name to what they consider a more native one in the late 80s. Part of that is achieving an independent identity, or rather reclaiming one, and part of it is adding legitimacy to their government. Burma and Myanmar come from the same place, as Burma refers to the nation of people dominant there, and Myanmar is from the Burmese word for the state.
Most of the time, states change names to create a national identity. We don’t think about that here-you’re an American citizen first and then whatever religion or ethnicity or clan or locality next-but a lot of places with weaker or younger state governments don’t have that luxury. A person in Czechoslovakia, would have identified himself/herself as a Czech or a Slovak or another group way before saying that they are a Czechoslovakian citizen. A Lebanese citizen would identify themselves as being Maronite or Shi’a or what not before saying Lebanese. So changing the state’s name is the first and most obvious way of trying to create or herald back to an identity that all or at least most of your citizens can identify with and create national loyalty.
replace redskins with ” the non binary uber tolerant multi-pronun us they them kumba ya singers. Or NBUTMPUTTKS for short..problem solved
I would change the name to “Washington Super Bowl Champions.” That way they will always be winners as well as confuse everyone.
Except they have not won one in the lifetime of those pushing for the change…
Washington has made a mess of everything since Snyder took over, so you should expect they will do the same here. The name will probably be something everyone will hate, as the names they have been trial-ballooning have been absolutely appalling.