The 49ers are starting to become notorious for having some of the stingiest purse strings in the NFL. The latest example sees the team go toe-to-toe with yet another star wide receiver in contract negotiations; this time, it’s Brandon Aiyuk. In an appearance on The Pat McAfee Show today, Mike Florio of NBC Sports revealed that at least five teams had shown a willingness to pay Aiyuk his asking price.
Florio’s tidbit is a little out of context for the current situation but is still relevant. According to Florio, during the draft, Aiyuk and his camp asked for permission to gauge interest in Aiyuk’s value around the league. His agent was given permission to see how much other teams would be willing to pay Aiyuk, and five teams were willing to meet his asking price at the time of $28MM per year.
Since then, new deals for receivers such as Jaylen Waddle, Amon-Ra St. Brown, A.J. Brown, and Justin Jefferson have vastly shifted the wide receiver-market. Aiyuk, who finished seventh in the league in receiving yards last year (1,342), may not have the stats to reach the payday of some of the players above him, but one must consider two other contributing factors.
First, after missing four games his rookie season (two with COVID-19), Aiyuk has only missed one game in the following three years. Second, Aiyuk is putting up the numbers he’s putting up without being the main focal point of the offense. Even throwing aside star players like running back Christian McCaffrey and tight end George Kittle, Aiyuk didn’t even get the most opportunities in the wide receivers room. While Aiyuk outpaced Deebo Samuel with 105 targets to Samuel’s 89, Samuel had 37 rushing attempts on top of that.
Aiyuk producing as much as he has in four years while being a third option of four star players should certainly have an impact on his asking price. Imagine the numbers Aiyuk would be able to put up had he the target share of a CeeDee Lamb or a Jefferson. Aiyuk’s contributions over his first four years could be considered comparable to those of Waddle, who recently received a three-year deal averaging $28.25MM a year with the Dolphins.
Now, having requested a trade, the 49ers face the consequences of allowing Aiyuk to theoretically test the market. Not only are there going to be teams willing to give Aiyuk the payday he deserves, but those teams are also going to be willing to give something up in order to obtain his rights in the first place, giving San Francisco little wiggle room to negotiate the price down.
Aiyuk’s situation is becoming a familiar one in San Francisco. Playing the compliant team player has gotten him nowhere in his contract negotiations. To move the needle, Aiyuk made the call to model his behavior after that of two 49ers who did receive paydays in recent years: Samuel and pass rusher Nick Bosa. Both players needed to get creative in negotiations, with Samuel requesting a trade and Bosa holding out at camp. As Florio so aptly worded it, “We’ve seen that you’ve got to be the squeaky wheel to get paid by the 49ers.”
Regardless, there is a market for Aiyuk in the NFL. The 49ers are not bidding against themselves, though their goal of $26MM-27MM suggests that they believe they’re negotiating in a vacuum. Just days ago, we saw the Patriots make inquiries into acquiring Aiyuk. The Commanders and Steelers were also considered contenders to land the wide receiver at some point. Aiyuk will get paid somewhere in the near future. The 49ers just have to decide if they want to open the pocketbook or let someone else pay Aiyuk.