Amazon and FOX made pushes for Sean McVay last year. McVay passed and signed a new Rams deal, but networks are circling again.
NFL TV intend to pursue McVay as an in-game analyst or a studio presence, according to Michael McCarthy of Front Office Sports. This comes near the end of a Rams season that skidded off track quickly. Last week, the Rams became the first defending Super Bowl champion to lose 11 games.
Networks have eyed McVay for years, per McCarthy. The 36-year-old coach has a relationship with Al Michaels, who left NBC to lead Amazon’s Thursday-night coverage this year. The streaming service went with Kirk Herbstreit to team with Michaels this season, but it offered McVay a $20MM-per-year deal to jump to the booth. At the time, that was more than double McVay’s Rams contract. 49ers GM John Lynch also turned down a massive raise to move to Amazon.
Sean Payton did leave and join FOX. Though, the longtime Saints coach appears ready to re-enter his former profession. FOX also reached an agreement with Tom Brady — a 10-year, $375MM accord — for the Buccaneers quarterback to step into the network’s lead analyst role when he retires. Brady said recently a second retirement will be his last, but he is not certain to be ready for the booth venture this year.
A year later, McVay may be more receptive to a booth sabbatical. The Rams battled incessant injury problems this season, which will end with Aaron Donald, Cooper Kupp and Matthew Stafford on the sidelines. The defending Super Bowl champs rearmed themselves for a repeat, bringing Donald back into the fold via a landmark raise and extending both Kupp and Stafford. McVay called the Rams’ 2022 season “very humbling” this week.
Networks intend to roll out a red carpet for McVay, per McCarthy, even if the sixth-year Rams HC would want to join a three-person booth — a la Bruce Arians in 2018 — or work part-time as a studio analyst. Since Tony Romo‘s whopping CBS extension (worth $17.5MM per year) moved the goal posts for TV analysts, certain coaches are facing more complicated decisions on staying in the game or stepping into the media realm. McVay would certainly not be the first young-ish coach to leave football, though he is much younger than Bill Cowher, Jon Gruden or Dick Vermeil were when they left the profession initially.
The Rams ranked as the NFL’s worst passing offense in 2016; the McVay hire revived the team and did plenty for the league’s latest Los Angeles foray. The Rams are 4-for-6 in playoff berths under McVay and have qualified for two Super Bowls, but the perennially all-in team’s injury problems and perpetual lack of a first-round pick — this year’s goes to the Lions — will test McVay and GM Les Snead‘s ability to pick up the pieces this time around. If McVay walks, Snead will be tasked with replacing one of this era’s top offensive minds. That could set the Rams back significantly.