The Jets were ready for a different story in 2023. After year after year of question marks at the quarterback position, New York finally made the move for that franchise passer for which fans had been clamoring for so long. Yet in that trade for the then-39-year-old Aaron Rodgers, the Jets were getting much more than an upgrade to their quarterbacks room.
A lot of the influence that Rodgers demonstrated over the Jets last year came before he ever arrived. In order to “woo” Rodgers during the trade standoff, owner Woody Johnson approved the hiring of Nathaniel Hackett as offensive coordinator, per Zack Rosenblatt and Dianna Russini of The Athletic. Hackett had a history with Rodgers, serving as his offensive coordinator for three years in Green Bay, two of which resulted in an MVP award for the four-time All-Pro. Unfortunately, though, Hackett was coming off of a disastrous campaign as head coach of the Broncos, during which he became just the fifth head coach since 1970 not to finish their first season as head coach.
Even before that, the Jets stayed busy signing many of Rodgers’ former teammates like wide receivers Allen Lazard and Randall Cobb, quarterback Tim Boyle, and offensive tackle Billy Turner. Not to mention that the veteran quarterback also pushed the team to add offensive tackle David Bakhtiari and tight end Marcedes Lewis to the roster, as well. Lots of this undue influence on personnel stemmed from his past in Green Bay, where he felt general manager Brian Gutekunst shut him out, especially after the drafting of his eventual replacement Jordan Love. In an effort to make Rodgers feel more in the loop, the team gave him a direct line of communication to general manager Joe Douglas.
Rodgers was even reportedly consulted on the lack of success from his offensive coordinator following Rodgers’ season-ending Achilles injury. Rosenblatt and Russini report that the team reached out to several veteran quarterbacks after Rodgers’ injury, including Chad Henne, Carson Wentz, and Colt McCoy. Of course, former Jet Joe Flacco was available, but the Jets staff reportedly didn’t view Flacco as an upgrade over backup quarterback Zach Wilson.
When the team ultimately chose to move forward with Wilson (and eventually Boyle and Trevor Siemian), many were critical of Hackett’s ability to adjust to the team’s new situation without Rodgers, with coaches and players describing the play-caller as “lacking in attention to detail.” The article reports that head coach Robert Saleh has explored the idea of adding new offensive staff and reducing Hackett’s role, an exploration that seems to involve Rodgers’ input.
Unlike Hackett, Saleh reportedly jumped into action after Rodgers’ injury, diving into a study of how the league’s best coaches of the past had dealt with similar situations. He found that, with the exception of Steelers head coach Mike Tomlin, all of the best current names in NFL coaching circles experienced losing records in seasons without their top passing option.
It was also Saleh who informed Wilson after his initial benching that he would be inactive for the remaining stretch of the season. When the head coach was forced to reverse course among injuries and other factors, it was Rodgers that Saleh turned to in order to convince Wilson to play again. That plan proved ill-conceived, though, as Wilson had soured on his former idol. Wilson reportedly expected to have a direct line to Rodgers as he undertook the duties of the starting quarterback. Despite reports that Rodgers had taken Wilson under his wing, due to the veteran’s obsessive pursuit for the world’s quickest return from a torn Achilles tendon, Wilson barely heard from him.
Aside from all of the internal influence, Rodgers’ activities outside of the building have caused ripples, as well. Even setting aside the headline-grabbing comments about late-night host Jimmy Kimmel, Rodgers’ famous paranoia was causing issues inside the Jets’ facility as he told Pat McAfee that there had “been a bunch of…leaks,” sending Saleh and staff into a witch hunt.
Regardless of it all, the plan remains largely the same for 2024. Saleh and Douglas, after public endorsements from Rodgers, will remain in place. Depending on how conversations between Saleh and Rodgers play out, the offensive coaching staff may look slightly different, but Hackett is likely to remain in place, as well. Rodgers, likely to be fully healthy by the beginning of the 2024 season, will return as the starting quarterback wearing several other hats beneath his helmet, his influence ever-present.