As the Buccaneers become the first team to lose their offensive coordinator in back-to-back years since the 2013-14 Ravens, that development came after it initially looked like the NFC South team had reached an agreement to retain Liam Coen. A Jaguars front office decision certainly looks to have changed Coen’s plans.
When the Jaguars fired Trent Baalke not long after Coen declined a second interview, the AFC South club contacted its top candidate and asked he would reconsider in light of the GM shakeup, according to ESPN.com. Baalke’s presence was believed to be a deterrent for certain coaching candidates this year, and while Coen was among them, ESPN’s Michael DiRocco indicates the GM was not the main reason Coen initially declined a Jags second meeting. That said, Coen’s Wednesday call “embarrassed” the Jaguars, who abruptly changed course as a result.
Upon firing Doug Pederson on Jan. 6, Shad Khan called a full-on overhaul — which a Baalke ouster would have meant — “suicide” for the organization. Yet, barely two weeks later, he was gone. The Jags had seen Ben Johnson express issues with their setup, as Baalke was running a search that could have ended with him out the door — depending on the hire. That undoubtedly would have influenced the four-year Jags GM to go in certain, safe directions. Instead, he is out and Coen will now have a major say in who replaces the embattled exec.
Coen told GM Jason Licht he sought a record-breaking OC sum to stay in charge on offense, SI.com’s Albert Breer notes, with Fox Sports’ Greg Auman indicating the Bucs were prepared to pay him would close to $4.5MM per year. We heard Wednesday the number would have been in the Vic Fangio neighborhood among top coordinator salaries. Coen will make much more with the Jags, who have been tied to authorizing “Johnson-level money.” Bucs ownership approved Coen’s raise but did not with to continue a negotiating battle with their one-year OC, Breer adds. Though, the sides were not done talking money.
The initial Tampa Bay offer emerged before Coen’s virtual interview with the Jaguars, which the Glazer family encouraged him to take. Bucs ownership, however, said its offer to Coen was contingent on him not taking a second Jaguars interview. (However, even had Coen signed a Bucs contract, Pro Football Talk’s Mike Florio adds NFL rules would have prevented the Bucs from blocking any further Jags meetings.)
Certainly realizing he had a great chance at the Jags job, Coen again asked the Bucs for more money. Tampa Bay ownership responded, per Breer, by confirming no additional raise would come. Although the Bucs wanted a Coen answer on their initial proposal by Monday, he stalled until Wednesday. During that wait, a report indicated the Bucs were prepared to lose Coen. Though, this was all before the Jags’ Baalke decision. Baalke’s previous presence in Jacksonville looks to have kept Tampa Bay’s offer to Coen viable.
Coen, 39, informed the Bucs he was staying and would sign an extension. That did not deter the Jags, who were the only team believed to be seriously considering Coen. This would have stood to limit Coen’s leverage. After all, he has not stayed with the same employer since the 2018-20 seasons, his first stint with the Rams, and his Rams OC stay did not go well in 2022. The Cowboys, Raiders and Saints did not interview Coen. But the Bucs talks doubled as his other option, strengthening his stance in this Florida battle.
Reports Thursday indicated the Bucs were unable to reach Coen, who was to sign the deal Wednesday afternoon, but he asked Licht if he could instead do so Thursday. By Thursday morning, the Bucs had not heard from him. Assistant GM Mike Greenberg contacted Coen about the contract of another offensive assistant. That call went unanswered, as did Licht and Todd Bowles efforts to reach the 2024 Bucs OC, per Breer, who adds Coen’s agent then informed the Bucs his client was dealing with a personal matter. After more Bucs attempts to reach Coen failed, he told Bowles of the personal matter Thursday afternoon while also informing his boss he was still considering the Jacksonville job. A Jags source then tipped off the Bucs Coen was in Jacksonville.
This component does not exactly make Coen’s handling of the situation look great, though Breer indicates the Jags wanted Coen to keep his belated Duval County visit secret. But he has successfully moved up the coaching ladder — albeit in a roundabout manner — with the extraordinarily rare chance as a rookie HC to effectively choose his GM. Kyle Shanahan had this opportunity in 2017, but he had certainly climbed to a higher NFL perch by the time the 49ers gave him that power. Coen is a two-time NFL OC, though the ex-Sean McVay hire only has two years on the job (and two more in college, at Kentucky).
Coen’s delay also gave the Jaguars the chance to meet the Rooney Rule requirement. They had interviewed multiple minority candidates already, but only one of those meetings (Robert Saleh‘s) was in-person. While Coen was negotiating, the Jags met with Raiders DC Patrick Graham, who could have canceled his meeting had word of the Coen talks leaked.
This also does not shine a good light on Jacksonville’s search, but this is hardly the only team to use the Rooney Rule as a box to check rather than giving strong consideration to hiring a minority candidate. Saleh’s second interview never happened, as the Coen matter moved toward the goal line, and the former is now back with the 49ers as DC.
Despite Coen’s uneven resume, many within the Bucs organization viewed him as HC-ready, ESPN.com’s Jeff Darlington tweets. In fact, Darlington adds that a scenario in which the team fired Bowles and promoted Coen was believed to have been in play if Week 18 had ended without a playoff qualification. This would have reminded of the Bucs’ decision to fire Lovie Smith and promote his OC (Dirk Koetter) in 2017. The Bucs also promoted from within to fill their current HC job, with Bruce Arians‘ resignation elevating Bowles, who is now looking for a new play-caller yet again.
Bowles has dodged firing rumors for years now, having mounted charges to the NFC South title in each of the past two after hanging on to secure the Bucs a playoff home game in Tom Brady‘s final season. The Bowles part of this messy divorce makes his status worth monitoring next season, but for now, he will set his sights on another OC search.
