Jordan Love entered the 2023 season having been handed the reins of the Packers’ offense despite his inexperience. With a bridge deal in hand, he delivered a strong second half of the campaign in particular, earning the team’s trust as a long-term solution under center.
The 2020 first-rounder posted a 96.1 passer rating in 2023, finishing second in the NFL with 32 touchdown passes. That production helped lead the team to the divisional round of the postseason, and it certainly helped his leverage at the bargaining table. Talks on a Love extension are ongoing, and an agreement can be finalized at any time.
Four quarterbacks reset the market last offseason, each signing monster second contracts. That quartet (Joe Burrow, Justin Herbert, Lamar Jackson and Jalen Hurts) were recently joined by Jared Goff on his new Lions pact. Any new deals for ascending or established franchise passers therefore come with the expectation they will carry an annual average value at or above $50MM. Despite Love’s relative inexperience, he too could be positioned to reach that plateau.
In a recent installment of The Insiders, NFL Network’s Ian Rapoport reports that it is a matter of “when” not “if” Love becomes one of the league’s highest-paid quarterbacks on his next contract. Colleague Mike Garafolo adds the Utah State alum is expected to wind up “in Burrow territory” regarding compensation (video link). The Bengals Pro Bowler sits atop the market with a $55MM-per-year deal, and it would certainly be noteworthy if Love were to sign a similar one.
The latter started only one game during his first three seasons in the league. Green Bay’s decision to move on from Aaron Rodgers paved the way for Love to take over, and his one-year extension took the place of his fifth-year option. That agreement could not be extended until May 4, but with that date having come and gone the parties are free to hammer out a long-term accord. If the Packers view 2024 as a preview of Love’s prime, a deal near the (current) top of the market could prove to be a sound investment.
This offseason is expected to see a fresh wave of mega-deals at the QB spot. Any or all of Dak Prescott, Trevor Lawrence and Tua Tagovailoa could ink deals whose value is based on the contracts signed last summer and the historic jump in the salary cap witnessed in 2024. Waiting until after that has taken place could put Love in position to secure more on a deal (this offseason or later) than what the Packers could offer now.
On the other hand, the fact the 25-year-old has made only 20 combined regular and postseason starts (throwing 16 interceptions in that span) could give the team pause. Love endured growing pains early in the 2023 campaign, and his decision-making in certain playoff situations showed there is room for improvement in that regard. He is currently set to receive $11MM in 2024, but that figure will rise considerably once his next contract is in place even if the Packers manage a more modest agreement.
Green Bay has Sean Clifford in place as a backup quarterback, and the team selected Michael Pratt in the seventh round of this year’s draft. They will provide developmental options for years to come, but the Packers have already publicly endorsed a lucrative Love deal. When that is worked out – and the figures it includes – will be a key storyline to follow.